Bullion x AKQA x Nike Football

We partnered with AKQA and Nike Football to create a series of reactive social films introducing the new Nike Football logo — a sleek, modern reinterpretation of the iconic T90, designed by the creative legends at I Love Dust.

The campaign features some of the biggest names in world football, including Kylian Mbappé, Alexia Putellas, Cole Palmer, Sam Kerr, Vini Jr., Kerolin Nicoli, Salma Paralluelo, Catarina Macario, and Ronaldinho.

This is more than a logo — it’s a statement.

Welcome to the next era of Nike Football. We’re proud to have played a part in creating a moment of footballing history.

Production Company: Bullion Productions

Client: Nike

Agency: AQKA

Director: Thomas Van Kristen

Producer: Peter Wilson

Executive Producer: Joshua Brown