“For The Girls” is England Rugby’s bold new campaign for the Women’s Rugby World Cup 2025.

Inspired by the Red Roses — playing not just for trophies, but for every girl who’s ever dreamed of stepping onto the pitch — the film celebrates strength, sisterhood, and the trailblazers who came before.

Brought to life by Bullion Productions in collaboration with MATTA and visionary director Olivia Rose, this powerful and emotional hero film captures the raw, authentic voices of the Red Roses.

The film launched on 12 August on Amazon Prime and across England Rugby’s channels.

In what promises to be a monumental summer for women’s sport in England, the Red Roses will begin their World Cup campaign against the USA on 22 August. We’ll be watching — and cheering them on to bring it home.

Production Company: Bullion Productions

Client: RFU

Director: Olivia Rose

Producer: Joshua Brown